1: Better chat filter
2: More things for rich players to spend money on, so they don't get bored and leave.
3: A more balanced economy, especially to help new players get a foothold and therefore maintain their interest in the server.
4: A youtube channel or other way of attracting more players. If we can get their attention, we could be looking at a huge influx. There's a big demand, and we're one of the few servers that servers that role. All we need to do is become easier to find.